We’re all facing new challenges right now. For businesses, that means finding new ways to communicate with customers and employees. We call this “Virtual Engagement.”

Each business has different needs, but here are some virtual engagement strategies to consider:

Livestreaming/Webcasting

Live video is appealing for its immediacy. With the the ease of going “live” to platforms like FaceBook and YouTube, livestreaming is appealing. For brands that are personality-driven, this can be a great way to keep in touch in real time.

Effective live video requires a lot of preparation: You don’t want to start a livestream without an outline of the main purpose of the stream. If, for example, you have a live Q&A, prepare some common questions ahead of time so that you can keep the video moving while waiting for more participants.

Another thing to consider with livestreaming, especially if you are doing it yourself, is poor production quality. Most of us do not have multi-camera setups and professional sound, therefore, a livestream from a phone doesn’t always convey the right look for you or your company.

Video Production

We live in a video-first world. 300 hours of video are uploaded to YouTube every minute. You need to have a video presence for your company even during times when you can’t shoot in a studio, or bring a crew to your location. Creative solutions are needed. We can take video you shoot with your phone, combine it with professional graphics and professional voiceovers to make a high-quality final product, even when you can’t leave your house. This is a far more polished way of reaching your audience than a video simply shot on your phone.

Podcasting

It seems like when people aren’t watching video, they’re listening to podcasts. Podcasts can be a great way to reach a niche audience interested in your product or service. However, podcasting is built on trust, providing entertainment, and useful information. Successful podcasts can take months to get traction, and can be time-consuming. One solution is to use your time thinking about the content of the show, and leaving the technical details to us. You can record right from you home, even from your cell phone.

Virtual/Augmented Reality

Of all the ways to virtually engage, none are as impactful as virtual reality. The personal connection of VR has been proven to create stronger bonds and emotional connections than video alone. Augmented reality takes the same approach, but places the “virtual” content of VR into the real world, surrounding the viewer.

Right now, the biggest hindrance to using VR is the need for a headset to view the content. However, the cost of headsets has dropped considerably, and there are solutions like Google Cardboard, which allow you to reach your audience is a more cost-effective manner.

Creating content for virtual reality is the best way to “future proof” your business. Often elements like video created for virtual reality can be used as traditional video messages too. So while VR production is more expensive initially, you are able to re-purpose the content in many ways.

Let’s Get Started On Your Virtual Engagement Plan

We’re ready to help you make the best decisions for your business, finding the best solutions to help you stay in touch, and deliver your key messages. Call or email us today.